Pulse+IT does not provide any definitive specifications for our eDM service; ultimately it’s your HTML email — we just send it.


However it is suggested that the email artwork doesn’t exceed 600 pixels in width and doesn’t include any unsubscribe links or other ‘why did you get this email’ information as we add this ourselves.


Testing your artwork in MailChimp


Pulse+IT uses MailChimp as our eNewsletter software and it is a requirement that you test the HTML file using this system before submitting it to Pulse+IT to avoid artwork resubmission charges.


This is not to say you should use MailChimp to create the HTML file — any HTML editor is fine so long as you are crafting code that is compatible with popular email clients, like Microsoft Outlook, Gmail and Apple Mail, as well as mobile devices.


You can establish a free account (https://login.mailchimp.com/signup) on this service and following these instructions will replicate our internal process to ensure repeatability when we send it out:


In Mailchimp

  1. Click: Campaigns
  2. Click: Create Campaign
  3. Click: Regular Campaign
  4. Select your dummy list / sample contacts
  5. Click: Next


Setup

  1. Enter: Name your campaign = e.g. eDM Test Campaign
  2. Enter: Email Subject (not important for artwork testing purposes)
  3. Enter: From name (not important for artwork testing purposes)
  4. Enter: From email address (not important for artwork testing purposes)
  5. Tick: Authenticate campaign
  6. Click: Next


Template

  1. Click: Code Your Own
  2. Click: Import from Zip
  3. Select the zip file
  4. Click: Upload


Send a test email to yourself, check in multiple email clients, and rectify any issues.


You can also run an inbox inspection from within MailChimp, which will allow you to see how your email will look across a larger range of email clients than you will likely have access to yourself.


Submitting to Pulse+IT


When supplying the HTML file to Pulse+IT, you can either include the images within a zipped folder and email this to us, or host these images yourselves and have the HTML file you supply us with (via email in a zipped archive) link to them on your server.


Please submit the following at file least two days prior to your eDM date to give us enough time to send you a test eDM:

  1. Email subject line
  2. The HTML file / zipped archive
  3. Your mailing list criteria


eDM files should be emailed to hello@pulseitmagazine.com.au.


Recommended reading


The following articles provide useful information on email marketing: